Clients around the world turn to Sotheby’s International Realty after considering one key question: “Who can do the most for me?”
Sotheby’s International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than 77 countries and territories. Through our personal relationships, our sellers reach a highly qualified global clientele.
The exposure and worldwide reach of our listings set us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby’s International Realty. In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 Sotheby’s International Realty® affiliate websites around the world, including the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.
SothebysRealty.com
In 2021, the newly relaunched sothebysrealty.com won a prestigious Webby Award for Best Real Estate Website. At the core of the integrated and global marketing program is sothebysrealty.com, designed to distinctly showcase our collection of extraordinary homes. Currency conversion, language translation in 18 languages, interactive content, as well as lifestyle and destination content are all differentiating and appealing features that set sothebysrealty.com apart.
46M sothebysrealty.com Visits, 2021
3.8M Average Monthly Visits, 2021
57% From Outside the U.S.
1M+ Active Subscribers on SIR Social Media
47,600 Editorial Media Placements, 2021
Our Exclusive Collaborators
THE NEW YORK TIMES
The New York Times is the most subscribed to digital media news organization in the world. With over 8 million total paid subscriptions, and now serving over 163 million global digital consumers each month, NYTimes.com has successfully applied the same expectations and meticulous standards to the digital world as with print in more than 200 countries and territories. The Sotheby’s International Realty® brand blends exclusivity, dominance, and new trail-blazing technology with a strategic focus on mobile innovation to reach an ever-expanding global audience.
163M Unique Monthly Visits
$91K Average Household Income
DWELL
As the leading voice for modern design, architecture, and interiors, Dwell.com reaches an affluent, sophisticated, and design-savvy audience. Reaching over 2.6M unique monthly visitors, Dwell has been a modern design icon for the past 19 years. The Sotheby’s International Realty® brand leverages Dwell’s dedicated audience of highly affluent consumers to uniquely showcase the modern properties represented by our network.
2.3M Unique Monthly Visits
$160K Average Household Income
ARCHITECTURAL DIGEST
Architectural Digest is the essential resource for sophisticated design enthusiasts seeking inspiration and unrivaled access to the world’s most celebrated designers and architects. As the leading international design authority, they continue to spotlight the very best in home, luxury, innovation, and global destinations. Today AD publishes nine international editions, and its brand has immeasurable influence in the world of interior design.
9.3M Unique Monthly Visits
$94K Average Household Income
FINANCIAL TIMES
The Financial Times (FT) is one of the world’s leading business news organizations, recognized internationally for its authority, integrity, and accuracy. Providing essential news, comment, data, and analysis for the global business community, the FT has a combined paid print and digital circulation of over 1.2M. Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world’s most desirable audience, with the largest purchasing power and highest net worth.
45M Unique Monthly Visits
$357K Average Household Income
MANSION GLOBAL
Launched in 2015, Mansion Global is the premier digital destination connecting the world's most affluent real estate buyers with prestigious properties around the globe. Through relevant, timely listings and award-winning content, their multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news & entertaining stories, all to empower and inspire users to make informed real estate decisions.
2.9M Unique Monthly Visits
$209K Average Household Income
THE WALL STREET JOURNAL
The Wall Street Journal is a global news organization that provides leading news, information, commentary, and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. For more than 130 years, building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 41 Pulitzer Prizes for outstanding journalism.
52M Unique Monthly Visits
$192K Average Household Income
CONSUMER TARGETING
The Sotheby’s International Realty® brand continues its series of consumer-first strategies, reaching them wherever they go online, on social media, and on the biggest screens. The brand’s goal is to identify and generate awareness among established and emerging consumers, who will be defined as in-market real estate buyers and sellers around the world.
YOUTUBE
The Sotheby's International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. As the number one online video site, over 5 billion YouTube videos are viewed per day, thus providing vast exposure to connect buyers to the exceptional properties represented by our network.